1933 signified the end of prohibition and Joseph A. Quasarano obtained the second liquor license issued in the state of Michigan. He bought a 1,000 square foot building on the east side of Detroit and called it East Town Distributors. East Town sold quality Detroit-brewed brands such as 'PearlFoam' and 'E & B'. The beer distribution system was much more local in scope at this time, and there were no national breweries. The core of Joseph's business consisted of picking up product from various local breweries each day and directly delivering it to customers. Only a small amount of product was stored in the warehouse before delivery.
	As the 1930s progressed, the nation's economy was changing and the beer industry was no exception. The previously local range of beer distribution and consumption was becoming increasingly national in scope. Advances in distribution technology, commercial industry, marketing idealogy, and transportation paved the way for these National Breweries to enter the market. It was amidst this changing market that East Town obtained the right to sell Pabst Blue Ribbon in 1939, and relocated to a 6,000-square-foot facility on Manning in Detroit to handle the increased warehousing demand that Pabst required. In 1941, the second generation of Quasaranos, led
by current CEO Joseph R. Quasarano, entered the family business. Renewed with youthful vigor and hard work, the business quickly grew, changing its name to the presently familiar 'Eastown Distributors'. In 1955, Eastown obtained the rights to sell the increasingly popular brands produced by Carling, including their flagship brand, Carling Black Label. The previous warehouse was not sufficient to house the new business, and Eastown was forced to move once again into a newer, larger facility. The proposed site was a 10,000-square-foot warehouse located on Helen Street near Van Dyke and East McNichols, on the city's east side. This location would become the home of Eastown for many years to come.
_During the 1960s and 70s, Eastown acquired the brand distribution rights for products from The Miller Brewing Company, The Hamms Brewing Company, and The Joseph Schlitz Brewery. It was during this period that the third generation of Quasarano's entered the family business as it prepared for growth. Eastown added 32,000 square feet to their building as the acquired brands began to prosper, led primarily by the introduction of the first light beer, Miller Lite. This time period was also to be one of great change, as James Quasarano, current President and General Manager, worked diligently to fully computerize daily operations. Additionally, John Quasarano, current Treasurer and Key Accounts Manager, joined the business shortly thereafter, eventually leading the on-premise department through this period of growth.
In 1977, Eastown achieved another major milestone, as the company sold 1,000,000 cases for the first time in their history. That year, Eastown debuted the first refrigerated draft truck on the streets of the motor city. The refrigerated draft trailer, a current mainstay of any large beer distributor, allowed the company to provide and maintain fresh, cold product to their customers, and inch ever closer to the elusive goal of total customer satisfaction. The new system, however, was not perfect, and the company continued to search for a better way. Frustrated with the two-person delivery system which the new draft truck required, Joseph R. invented and patented the Hackney "On Tap" Keg Dispenser, allowing a one-person delivery of draft product in a much more efficient manner than was previously possible. Patented in 1981, the dispenser is still manufactured and utilized nationwide today.
The consolidation of the 80s was in full swing as Eastown positioned itself to expand again. Joe's son Paul Quasarano, current Vice President and General Sales Manager, provided leadership and vision, and contributed highly to the company's further success. It was soon evident that a larger operation would allow the family to better use its talents.
Consequently, in 1989, the company purchased neighboring distributor DBD, Inc., tripling their size. In conjunction with this acquisition, Eastown moved its headquarters again to their current address at 14400 Oakland Ave in Highland Park. The new facility had over 100,000 square feet of warehouse and office space, as well as a separate building housing an on-site recycling operation. A strategic decision was made at this time to drop other domestic brands and concentrate primarily on imports and Miller Brewing Company products. The move was bold, yet successful beyond expectations, and Eastown achieved record sales of over 3,000,000 cases for the first time in 1991.
The fourth generation of Quasarano's entered the business in 1997 when Jim's son, Jeff Quasarano, was assigned to re-evaluate their computer systems. With the aid of Jim's other son, Kevin Quasarano, and John's son, John Quasarano Jr., Eastown reconsidered and revamped their information systems, starting a project that has now brought them to their current state of Year 2000 compliance. It was during this time that another wave of consolidation rocked the industry, and once again Eastown positioned itself for an aggressive expansion. The decision was made to purchase a portion of neighboring distributor, Action Distributing. This purchase added over 1.8 million additional cases to Eastown's volume, and has presented new challenges and opportunities. An additional expansion of 10,000 square feet of warehouse space brings the current total to more than 120,000 square feet, and has proven essential in effectively warehousing the increased volume brought about by the acquisition.
Carrying Eastown into the 21st century are three generations of Quasaranos. Eastown Distributors sends out over 40 routes daily, maintains a sales department of nearly 40 people, and employs more than 130 people. There have been numerous changes in the beer industry over the years, and Eastown has evolved considerably in its long history to meet these challenges. Beer has been in the Quasarano's blood forever, making them proud and confident when they say
"We have been bringing you beer the way it should be since 1933".

Throughout the years, the company has retained its goal of supporting and encouraging the betterment of the communities it resides and works in. The St. Patrick's Day Parade, The Greektown Art Fair, The Detroit Grand Prix, The Taylor Blues Festival, The Dearborn Homecoming, The Hamtramck Labor Day Festival, The Detroit Festival of the Arts, and various Hart Plaza and church festivals are just a few of the local events Eastown supports and participates in. In line with the commitment to a bright and clean future for their community, The Highland Park location is also the site of a state of the art recycling facility, recycling more than 17,500 tons of glass, 1,050,000 pounds of aluminum, and 500 tons of paper and plastic for reuse each year. Quasaranos are members of The National Beer Wholesalers Association, The Michigan Beer & Wine Wholesalers Association, Michigan Licensed Beverage Association, NAACP, and many other organizations. The company supports local organizations including The Associated Food Dealers, Chaldean Federation of America, Habitat for Humanity, as well as local police and fire departments.